As we immerse ourselves in the warmth of High Summer '24, our latest campaign shines a spotlight on the necessity of self-care, accompanied by a collection that embraces a soft and serene mood. In a world that often demands our constant attention and energy, it's easy to overlook the importance of being there for ourselves. Yet we must take note that self-care is not only vital for our own wellbeing, but it is also the cornerstone upon which we build our capacity to be there for others.


So, what does self-care entail? For Vittoria, our campaign model, and for many of us, it's about recognizing the moments when we need to hit the pause button, to step back and breathe. It's about granting ourselves the grace to sleep a little longer, to wake up gently without the jarring buzz of an alarm. It's about embracing the simple pleasures of a leisurely stroll, allowing the rhythm of our surroundings to soothe our souls and quiet our minds.


Self-care is an intentional act of kindness towards oneself, and a deliberate choice to prioritize our mental, emotional, and physical health. It's about creating space for reflection and taking some deep breaths, allowing time to focus on our aspirations and the things that bring us joy in life. Self care is rooted in shedding the weight of expectations and obligations, allowing ourselves to breathe freely, unencumbered by the pressures of the outside world. As we create mental space for our own wellbeing, this collection’s delicate details and simple silhouettes invite you to inhale each moment of your day with tranquility and care.

The collection itself is graceful – a tribute to the relaxed mood of the warmer months. With tie-dyed prints in muted tones, floaty sihouettes, and frills in poplin fabrics, each and every piece is an invitation to take a moment to stop and soak up the summer sun. Pulling a color palette directly from sun-soaked shores, washed out blues, faded pinks and neutral colors are all classic summer options, while patchwork detailing, embroideries and leopard prints add a touch of playful charm.


Through our High Summer '24 campaign, we invite you to pause, breathe, and honor the sacred practice of self-care. Because when we nurture ourselves, we create the space to shine brighter, to love deeper, and to make a positive impact on the world around us.