HIGH SUMMER ‘25 – BLOOM

.OBJECT introduces its High Summer '25 campaign, BLOOM. This campaign celebrates the beauty of growth — shaped by nature, relationships, and the strength found in transformation.



For HIGH SUMMER ’25, we explore what it means to evolve — in style, in self, and in connection with the people who shape us. We look to nature as a quiet guide: how flowers open when they’re ready. How they stand strong in their softness. How they know when to lean towards one another.


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HIGH SUMMER ‘25 – BLOOM


.OBJECT introduces its High Summer '25 campaign, BLOOM. This campaign celebrates the beauty of growth — shaped by nature, relationships, and the strength found in transformation.


For HIGH SUMMER ’25, we explore what it means to evolve — in style, in self, and in connection with the people who shape us. We look to nature as a quiet guide: how flowers open when they’re ready. How they stand strong in their softness. How they know when to lean towards one another.


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Relationships play a crucial role in shaping who we are as individuals. They offer a space for growth, learning, and self-discovery. Through our connections with others, we gain valuable insights into ourselves and the world around us. In relationships, we encounter different perspectives, experiences, and values that challenge our own beliefs and assumptions. This exposure can lead to personal growth — helping us embrace difference, navigate tension, and find strength in vulnerability.

Relationships play a crucial role in shaping who we are as individuals. They offer a space for growth, learning, and self-discovery.

Through our connections with others, we gain valuable insights into ourselves and the world around us. In relationships, we encounter different perspectives, experiences, and values that challenge our own beliefs and assumptions. This exposure can lead to personal growth — helping us embrace difference, navigate tension, and find strength in vulnerability.


This collection reflects that. There’s timeless denim, tailoring that moves with ease, and subtle structure that gives shape without taking over. The palette is drawn from earth and sand — chalky whites, sun-faded neutrals, and shades of indigo. Every piece is made to feel natural, understated, and enduring.


We thought about relationships when designing this collection. With ourselves. With others. With the season. The pieces are made to be lived in — to go with you from early mornings to warm evenings, from solo time to gatherings that make you feel seen.

This collection reflects that. There’s timeless denim, tailoring that moves with ease, and subtle structure that gives shape without taking over. The palette is drawn from earth and sand — chalky whites, sun-faded neutrals, and shades of indigo. Every piece is made to feel natural, understated, and enduring.

We thought about relationships when designing this collection. With ourselves. With others. With the season. The pieces are made to be lived in — to go with you from early mornings to warm evenings, from solo time to gatherings that make you feel seen. Within this campaign, there’s a balance between strength and softness. Between that which we grow into, and who we already are.


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