REFLECTIONS

.OBJECT unveils its Spring 25 campaign, REFLECTIONS – a campaign capturing fleeting moments and subtle emotions inspired by the poetry of everyday life. In a vast cityscape, the campaign explores perception, movement, and connection.

REFLECTIONS follows two women immersed in the rhythm of the metropolis. Through their eyes, the campaign reveals a quiet dialogue between light and shadow, past and present, self and surroundings. Each frame echoes the stillness found in movement, the intimacy of the unknown, and the fleeting beauty of urban life.

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REFLECTIONS

Everywhere, all things gather— brick, light, and people merge, a mosaic of meetings.

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Inspired by Japanese Haiku poetry, the campaign embraces a minimalist storytelling approach—short snapshots of moments that unfold like visual stanzas. Textures of tiled facades, industrial rooftops, and soft light cascading over the coastline create a backdrop for introspection.

Inspired by Japanese Haiku poetry, the campaign embraces a minimalist storytelling approach—short snapshots of moments that unfold like visual stanzas.

Textures of tiled facades, industrial rooftops, and soft light cascading over the coastline create a backdrop for introspection.

True to the spirit of .OBJECT’s ethos, each piece is designed with longevity in mind—humble, refined, and quietly confident. Classic stripes, crisp cottons and effortless attitude manifest in spring dressing at its very best.

Through REFLECTIONS, .OBJECT continues its commitment to connection—not just between people but between time, place, and perception.

The campaign is an invitation to pause, observe, and appreciate the fleeting moments that shape our experience of the world.

The Spring 25 collection reflects this essence with clean lines, effortless silhouettes, and a muted colour palette. Shades of soft blue, olive green, and neutral tones create a wardrobe that feels both current and enduring. True to the spirit of .OBJECT’s ethos, each piece is designed with longevity in mind—humble, refined, and quietly confident. Classic stripes, crisp cottons and effortless attitude manifest in spring dressing at its very best.

Through REFLECTIONS, .OBJECT continues its commitment to connection—not just between people but between time, place, and perception. The campaign is an invitation to pause, observe, and appreciate the fleeting moments that shape our experience of the world.